Gen Z values Bricks and Mortar

Oracle NetSuite and I partnered on a new survey to find out exactly where the disconnect between shoppers and retailers is occurring by generations and how those findings could point the way forward for brick and mortar retailers.

Retailers have fallen behind in offering in-store experiences that balance personalization and customer service, but now there’s an opportunity to take the reins back. The expectation from consumers is clear and it’s up to retailers to offer engaging and custom experiences that will cater to shoppers across a diverse group of generations.