The story so far…
Conceived in 2018, toodle ® and its range of
products & services are developed by Payar
to improve the shopping & dining experience
for merchants and customers.
The founding leadership team together bring
many years of experience from the retail, operations,
logistics, tech and marketing industry sectors.
toodle ® was born to fill the market gap that exists
between offline and online (O2O), bridging the customer
experience within physical stores and digital environments.
This need has been further accelerated in recent times with
the Covid pandemic, resulting in smart merchants looking for multiple sales channels, and discerning customers expecting a more safe and comfortable means to shop & dine.
Significant investment has been made in R&D, market
research, business set up and operations, with technology
In 2019, we launched an MVP in Dubai and in late 2020
appointed UK business partners as part of our global
The toodle ® brand and App are owned by Payar Limited,
registered office address 4th Floor Imperial House,
8 Kean Street, London WC2B 6AS, United Kingdom
with company number 08810289.
Payar Technologies FZ-LLC in5 Tech Innovation Center
Dubai Internet City, Dubai, United Arab Emirates.