The story so far…

Conceived in 2018, the toodle® ecosystem and its range
of products & services are developed by Payar with the
objective to improve the shopping & dining experience
for both merchants and their customers.

The founding leadership team together bring
many years of experience from the retail, operations,
technology and marketing industry sectors.

toodle® was born to fill the gap that exists
between offline and online (O2O), bridging the customer
experience within physical stores and digital environments.

This need has been further accelerated during COVID
resulting in smart merchants looking to minimise physical touchpoints, and discerning customers expecting a safer and more comfortable means to shop & dine.

Significant investment has been made in R&D, market
research, business set up and operations, with technology
developed in-house.

In 2019, we launched an MVP in Dubai and post COVID we
appointed pilot business partners in the UAE and the UK
as part of our initial roll-out plan; we are now in the
process of rolling out commercially.

The toodle® brand and ecosystem are owned by Payar Limited,
registered office address 6th Floor Manfield House,
1 Southampton Street, London WC2R 0LR, United Kingdom
with company number 08810289.

with a wholly owned subsidiary in the UAE
Payar Technologies FZ-LLC in5 Tech Innovation Center
Dubai Internet City, Dubai, United Arab Emirates.