Peter Roest

Co-Founder, Chief Operating Officer

Peter is known as a high-energy, steadfast and highly experienced senior level executive with strategic vision and hands-on leadership experience in managing complex operations in emerging market environments. He has over 25 years of experience gained in operational leadership and management roles in large blue-chip multinational organizations in the biotechnology, pharmaceutical, logistics and automotive industries.

His key technical skills are in the fields of Strategy Development, Integrated Business Planning, End-to-End Supply Chain, Business Transformation & Change Management, LEAN & Operations Excellence and Business Process Reengineering.

Peter is a Six Sigma and LEAN practitioner and has a Bachelor of Engineering from the Institute of Automotive Engineering in the Netherlands where he specialised in Supply Chain Management. He is also a Postgraduate from the University of Lincoln in England where he specialised in European Business Studies.

As Chief Operating Officer in Payar, he manages the team and coordinates the development of the toodle App. He also oversees the implementation of the global go-to-market strategy and the commercialisation of the product.